Конспект уроку на тему: "The world of mass media"

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Describe the magazine(s) you know best. You can find these words useful: serious/entertaining/thick/thin magazine; colorful magazine with/without photos, posters and pictures; a national/local edition; interesting/amusing/funny materials; boring/badly-written/slow-moving stories; exciting/fascinating/witty articles; depressing/optimistic/true-to-life information.

A magazine writes about:

- sports and famous sportsmen;

- science and technology;

- music and pop stars;

- medicine etc.



Interview your classmates to find out how many people in your class:

1) never or seldom watch television;

2) watch TV from 2 to 4 hours a day;

3) watch TV more than 4 hours a day;

4) watch only their favourite programmes;

5) watch anything that is on;

6) prefer watching:

a) films;

b) TV games;

c) musical programmes;

d) cartoons;

e) documentaries;

f) educational programmes;

g) sports programmes etc;

7) like to watch TV alone;

8) prefer watching TV with their family and friends;

9) watch TV

a) to relax;

b) to have a good laugh;

c) to learn something new;

d) to while away the time;

e) for other reasons;

10) think that TV is a blessing;

11) think that TV is a curse.


Match the beginnings of these newspaper articles with their headlines.

A. The Golden Autumn

B. How to Win New Customers?

C. Ticket to Canada

D. One Doesn't Have to Be a Millionaire to Share with Others

E. A Threat to Russia

1. " I t ' s hardly possible to make a profit out of the high arts, just as it's impossible to make a profit out of a hospital or a university. But one can try to ensure they don't lose money. I help the arts because they serve to make us more humane, more civilised and wealthier. 1 don't like loud statements, I like doing something specific to show what one can do for others."

2. With a great number of telephone users, Russia's leading telecom operators now face the problem of market situation. The problem is further worsened by the fact that the potential for price reductions is very limited, and the service has become affordable to broad masses in the country.

3. A collection called "White Irises" brought victory to Helena Venedictova of Omsk at the Russian final of the Smirnoff International Fashion Awards 2001. Now she will represent Russia at the International finals to be held in Toronto this November. "I'll try hard to win in Toronto , " Venedictova said.

4. Certainly, medical officials should take some action against even the possible outbreak of anthrax in Russia. We need additional border controls and any other strict measures that would be effective. We need to be prepared for any letters with anthrax that might come from abroad. Still, I d o n ' t think it's time to panic. I hope there are specialists in Russia who are ready to handle any situation that might occur here. J"

5. Second Moscow International Festival of poetry, which took place in a number of the city's museums and artcaf clubs lasted from October, 16 through October, 20 and unexpectedly turned out to be, if anything, too successful.

Key: 1-D; 2-B; 3-C; 4-E; 5-A.


While listening

Listen to the text "The Press in Britain and Elsewhere and say which of the two is right.

1. People buy newspapers....

a) for various reasons

b) because they are light and it is easy to read them

2.... are called "the press".

a) Printed forms of the media

b) Newspapers, magazines and television

3. … newspapers tend to be either serious or popular.

a) Everywhere in the world

b) In the United Kingdom

4. Depending on the area over which newspapers are sold they can be further divided into . . . .

a) daily or weekly

b) local, national and international

5. A symbol of the British Press i s … .

a) Fleet Street

b) Oxford Street

6. Popular papers are also called … .

a) quality papers

b) tabloids

Key: 1-a; 2-a; 3-b; 4-b; 5-a; 6-b.


It's common knowledge that newspapers report the news. Published on a regular basis, usually daily or weekly, they also interpret events behind the news. In addition, newspapers give useful information, such us stock market prices, weather reports and television programmes.

They are also a popular source of reading for entertainment. People often buy newspapers for their feature articles on subjects of wide interest, such as travel and fashion, for their comics and crosswords, and for their regular columns on topics, such as gardening, eating out, show business, gossip and astrology. Together with other means of communication, such as radio, television, and magazines, newspapers form the media. Printed forms of the media, including newspapers and magazines are also called "the press".

Newspapers treat the news in two different ways. They can take a serious line, reporting and explaining the news with the aim of informing the readers as fully as possible. Alternatively they may take a more popular approach which requires more entertainment in the choice and presentation of stories, photographs and larger eye-catching headlines. Many newspapers combine the serious and the popular approach, but in the United Kingdom newspapers tend to be either one thing or the other.

Both serious arid popular newspapers can be further divided into daily or weekly (depending on how often they are published), morning or evening (depending on when they are published) and local, national, or, in a very few cases, international (depending on the area over which they are sold).

Newspapers of general interest are supplemented by specialist newspapers, which publish news and stories for people with particular interests. Religious, financial, and sporting newspapers are examples. The British are believed to be the greatest newspaper readers in the world. They read newspapers at breakfast, on the bus or on the train when they go to work and on the way back home. A symbol of t h e British Press is Fleet Street — a street in London that used to be home of most British national newspapers. Fleet Street is conveniently situated on the north bank of the river Thames close to a number of large railway stations, which makes it easy to deliver the papers to the trains taking them round the country. Fleet Street is also not far from such important British institutions as t h e Bank of England, the Stock Exchange, the Houses of Parliament and the Law Courts, which allows the Fleet Street journalists to keep an eye on things.

British daily papers are published from Monday to Saturday. The serious or quality papers such as The Times, The Guardian, The Financial Times, The Independent and The Daily Telegraph are for those who want to know about important happenings everywhere, both domestic news and foreign news. Compared with Ukrainian or Russian papers, British quality papers are very thick. They usually consist of separate sections such as Politics, Finances, Business etc. It's not uncommon for a newspaper reader to use only one or two sections and throw the others away. 

Popular papers or tabloids, such as The Daily Mail, The Sun or The Daily Express make a much easier reading and have a more general readership. Many popular papers run strip cartoons and humorous drawings, a lot of them have a woman's page, and readers' letters.

Nearly all papers pay special attention to sports news. The evening papers, such as The Evening News are often bought because people want to know the winner of a race or the result of football pools.

 The Sunday papers are not Sunday editions of the daily papers but separate weekly editions coming out on Sundays. In addition to the news they usually provide interesting articles on arts, newly-published books, and gardening. Some of them, such as The Sunday Times have a very high reputation and the best critics and journalists write for them.

After listening

Decide what these words and word combinations from the text mean and choose the right item:

1) common knowledge

a) everyone knows it

b) some people know it

2) feature article

a) an especially long article in a newspaper or in a magazine

b) an article about a feature film

3) comics

a) people who are funny

b) set of drawings telling a short story

4) headline

a) a name of a story in a newspaper printed in large letters

b) the first line in a newspaper story

5) stock exchange

a) a place where money is exchanged

b) a place where stocks, bonds and shares are bought and sold

6) law court

a) a place where people come to hear a law case

b) home of a king or a queen

7) readership

a) newspapers and magazines read by the public

b) people who read a newspaper or a magazine

8) football pool

a) a game of football played by local teams

b) a kind of game in which people try to guess the resultsn of football, risking small sums of money and getting much bigger sums if they guess correctly

Key: 1-a; 2-a; 3-b; 4-a; 5-b; 6-a; 7-b; 8-b.


In group discuss the following questions.

1. "What else do newspapers do besides reporting the news and interpreting it?

2. What kind of information can one find in a paper?

3. In what two different ways do papers treat information?

4. What do British papers tend not to do in comparison with other newspapers?

5. How can you tell a popular paper from a serious one by looking at it?

6. What categories of newspapers can you name? How do you categorise them?

7. What's the symbol of the British Press and why?

8. Names of what British quality papers and tabloids can you remember?

9. What are Sunday papers?

10. In what way do British quality papers differ from most of Ukrainian papers?



Television is the electronic transmission of moving images with accompanying sound, sent from a central source or sources to home television screens.

From the 1950s, when television viewing f i r s t became common, until the mid-1970s the technology available to the television audience was rather simple and consisted essentially of a TV set. The 1980s, however, witnessed an explosion of new devices for home entertainment. The entire field, including television itself, is now known under the name of video. Television images can be relayed from one point to another by several transmission systems. One of them uses electromagnetic radiation, or waves, that are sent over the air. Another is cable television using a community antenna or a receiving dish and distributing the signals by cable to subscribers. Yet another method of bringing television signals to the home is satellite transmission. Communications satellites receive signals from the Earth, change signal frequency, and transmit them back to the Earth.

Nowadays we can speak about two types of television: commercial and noncommercial. Commercial television gets money from advertising when noncommercial television is financed by other sources as well. Probably the best-known noncommercial television system is the British Broadcasting Corporation (BBC), created by royal charter in 1927. The BBC was formed to "educate and enlighten", a philosophy diametrically opposed to the US system, in which commercial broadcasters try to foresee and fulfil viewer preferences.

After reading

Decide which statements are true (T) or false (F).

1. Television sends out electronic signals.

2. The 1970s saw a revolution in TV technologies.

3. Nowadays the name of video is equivalent to the word television.

4. There are at least three ways of sending out moving images.

5. TV signals can't travel in the air.

6. Subscribers to cable television get signals not directly from the transmitter but from a powerful receiving device.

7. Communications satellites are launched to receive and send information.

8. Advertising raises money only for commercial television.

9. The BBC was formed according to the monarch's order.

10. Both American commercial broadcasters and the BBC believe that their aim lies in educating and enlightening.

Key: 1-T; 2-F; 3-T; 4-T; 5-F; 6-T; 7-T; 8-F; 9-T; 10-F

Джерело: English. – 2010. - № 14- с. 17-20.

Suggested level - Bl intermediate

Alia Veremchuk,

a teacher of English,

secondary school # 3,

Orikhiv, Zaporizhzhia region


Дуже цікавий урок. Дякую.

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